PR

In order to maximise attendance at their event, Re:Water sent out a proactive press release informing the public that they would be hosting a pop-up customer experience to raise awareness of the brand and the steps they are taking to reduce single-use plastic prior to their Plastic Amnesty event at Tottenham Court/Charing Cross Outernet London. For the purpose of sharing their story and getting noticed, a reactive press release was distributed to the trade press.

• PR